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One of the year’s biggest projects is always the new promo campaign for “Wicked Tuna.” We use lots of filmmaking toys, capture lots of exciting shots, and try some pretty big, dramatic concepts. Well, this year was no different! Season 4 is coming soon, and way back in July we once again started to plan […]

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This is a unique (and shorter) post for the Client Blog – and part of something I’ve been working hard on for a few months now. My exciting announcement is…(drumroll, please) that on Wednesday, January 28, I will be rolling out a six-part series about storytelling (specifically, thirty-second storytelling) on the blog. And the best […]

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Wide Set

This post is all about The Deadline. When our team was tasked with creating a series of brand & on-air IDs around National Geographic Channel characters, we were given a very short runway to create them.  I suppose it was only a matter of ‘time’ before The Client Blog tackled that age old challenge in […]

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Andy Baker Presentation copy

The team at Promax/BDA (a professional association for entertainment marketers and creatives) recently asked me if I could write up some tips for Agencies on how to best prepare for a big new business pitch to potential Clients. This isn’t about pitching an idea after the Client has approached you for creative thinking. It’s about […]

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BUT FIRST – THE EVENT. Masters in Motion is an annual event held in Austin, organized by the www.shooteditlearn.com founders Cristina Valdivieso and Jon Connor – friends and collaborators from previous shoots covered in this blog previously (Killing Lincoln, and Are You Tougher Than a Boy Scout?).  You can learn more about Shoot/Edit/Learn from their website, but […]

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MARKETING THE APOCALYPSE. AGAIN. The curious thing about “Doomsday Preppers” is that at first glance, these people may seem a little nutty. They’re building bunkers with huge supplies of food, and concocting elaborate escape plans and defenses. But the more you watch it, the more you start to think “well, maybe it WOULD be a […]

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MARKETING, SCHMARKETING. The marketing goals and objectives were pretty straightforward – sell it as a scripted, epic, cinematic film. Make it feel big, important, and true to the Nat Geo brand – high quality, entertaining authenticity. We had actor Billy Campbell cast as Lincoln, and late in the game we secured Tom Hanks to be […]

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First off, a big thank you to everyone who has commented, tweeted, liked, shared, blogged or emailed about The Client Blog! I cannot thank you all enough for the support and kind words – it’s been extremely gratifying to see the great response and enthusiasm for the content I’ve been sharing. The best part of […]

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riff-colab

In My last post, I discussed the “Are You Tougher than a Boy Scout” campaign, and explored themes that will likely always be covered in this blog: collaboration, trust, unleashing on-set, and having fun. I will likely continue to reinforce those themes, and ultimately, that’s the purpose behind this blog. To look at both ‘sides’ […]

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