get-the-clients-attn

BUT FIRST – THE EVENT. Masters in Motion is an annual event held in Austin, organized by the www.shooteditlearn.com founders Cristina Valdivieso and Jon Connor – friends and collaborators from previous shoots covered in this blog previously (Killing Lincoln, and Are You Tougher Than a Boy Scout?).  You can learn more about Shoot/Edit/Learn from their website, but […]

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stepuptheprephorizontal

MARKETING THE APOCALYPSE. AGAIN. The curious thing about “Doomsday Preppers” is that at first glance, these people may seem a little nutty. They’re building bunkers with huge supplies of food, and concocting elaborate escape plans and defenses. But the more you watch it, the more you start to think “well, maybe it WOULD be a […]

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booth_behind_abe

MARKETING, SCHMARKETING. The marketing goals and objectives were pretty straightforward – sell it as a scripted, epic, cinematic film. Make it feel big, important, and true to the Nat Geo brand – high quality, entertaining authenticity. We had actor Billy Campbell cast as Lincoln, and late in the game we secured Tom Hanks to be […]

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A005_C006_0702M3

First off, a big thank you to everyone who has commented, tweeted, liked, shared, blogged or emailed about The Client Blog! I cannot thank you all enough for the support and kind words – it’s been extremely gratifying to see the great response and enthusiasm for the content I’ve been sharing. The best part of […]

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riff-colab

In My last post, I discussed the “Are You Tougher than a Boy Scout” campaign, and explored themes that will likely always be covered in this blog: collaboration, trust, unleashing on-set, and having fun. I will likely continue to reinforce those themes, and ultimately, that’s the purpose behind this blog. To look at both ‘sides’ […]

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